I am Jo Barnes, a designer
from marvellous Melbourne, Australia
I'm an experienced and well-rounded product and information designer, dedicated to creating hospitable, easy-to-use interfaces that facilitate smooth everyday transactions and rich learning experiences.
I particularly love working with patterns, systems and flows and to make complex information accessible and optimally useful.
What I can do for you
I've an abundance of experience designing in a broad range of contexts—including education, community services, product design, human resources, information technology, publishing and ecommerce. I've worked end-to-end managing the full design process on many projects, and contributed as a design specialist on others. I am happy to contribute wherever I can to creating user interfaces that help people get things done efficiently and, wherever possible, enjoyably!
Research, strategy & testing
- Requirements gathering
- Value proposotion design
- Contextual research
- User research and testing
- Functional testing
Digital design & development
- Sketching and wireframing
- UI mock-ups and prototypes
- Functional specifications
- Accessible, flexible, cross-platform web interfaces
- CMS websites - including Squiz Matrix and WordPress
Content & IA strategy
- Content planning and templates
- Information architecture (IA) planning and testing
- Search engine optimisation (SEO)
- Social media strategy
Training & documentation
- Style guides and pattern libraries
- Intranets, wikis and knowledge bases
- Training documentation
- One-on-one and small group training
Forms & template design
- Database user interface customisation
- Accessible web, PDF and Word forms
- Template design
- Admin interfaces for managing content
Publication & document design
Illustration & image editing
- Illustration and art direction
- Photo restoration
Branding & identity
- Logo design
- Branding strategy
- Umbrella / family branding
- Adapting existing branding to new applications
- Presentation design
- Flyers and posters
- Menus and catalogues
- Signage and wayfinding
My 8-petal process : FLOURISH
FLOURISH is an 8-step, lean and flexible process toolkit that I can adapt to any context or project, big or small. I validate with stakeholders and test with users at many stages throughout the process to ensure that the outcome stays aligned to needs.
Of course, if I am working with a team that already has an established process I can fit in with that too! I am very flexible.
This is the seeding stage: establishing what is to be grown, germinating an idea and/or identifying the problem/s that need to be solved and opportunities available. It usually involves interviewing stakeholders, reviewing existing materials and previous research, user surveys or true intent tests, establishing scope, and feasability / viability reviews.
Learn & prepare
This involves learning more about the specific problem/s and their context through user research, as well as industry and competitor research. Preparing task flows and user journeys. Setting up analytics.
Organise & define
Synthesising research, project planning, resource allocation, return briefs. Information architecture planning. Setting-up project tracking and communication tools.
Generating ideas for solutions, keeping an open mind and keeping it loose and flowing. This may involve sketching, brainstorming, storyboards and collaborative design workshops.
Refining through prototypes
Once preferred directions have been chosen, this stage involves refining and better articulating these ideas through rounds of refined prototypes - including gathering feedback from stakeholders, testing with users and making fixes and improvements based on this.
Implement & systematise
Building templates, UI components, pattern libraries, image libraries, integrating into CMS, populating content and QA testing.
Set sail & track bearings
Launch product, marketing, monitor feedback and analytics, measuring success and identifying where there is room for improvements.
Habitate & renovate
Build knowledge base and resource libraries, face-to-face training for site maintainers, continue to monitor user feedback, continue to make iterative improvements and fix bugs.